Importance of Responsive Web Design Every Business Needs to Know: With more people using smartphones and tablets online, a responsive website is crucial. Responsive design ensures your site works properly on any device, whether a PC, tablet, or smartphone. Here’s why...
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Marketing Strategy
Understanding Local SEO Citations and Their Importance
Oct 1, 2024 | Local SEO
Local SEO citations are crucial for raising your company's search engine rankings, yet many marketers frequently need to pay more attention to them. This article will define local SEO citations, discuss their significance, and show you how to use them to improve your...
Maximizing Success: The Critical Need to Track Your Return on Marketing Investment (ROMI)
Sep 25, 2024 | Marketing Strategy
I often encounter business owners who don’t track their marketing spend or know their Return on Marketing Investment (ROMI). This lack of insight can severely hinder a company’s ability to optimize its marketing efforts, potentially leading to wasted resources and...
Unlocking Growth: The Critical Importance of Knowing Your Customer Lifetime Value and Acquisition Cost
Sep 25, 2024 | Marketing
Knowledge is power, and this couldn't be truer than in marketing. As a fractional Chief Marketing Officer and the owner of Great Impressions Advertising and Marketing, I often meet business owners who struggle to track their marketing KPIs. Two of the most critical...
The Hidden Costs of Marketing: Why Knowing Your Customer Acquisition Cost is Essential
Sep 25, 2024 | Marketing Strategy
Customer Acquisition Cost (CAC): Knowing where your marketing dollars are going—and more importantly, what they're bringing back—is crucial for sustaining and growing your business. However, as a fractional CMO, I often encounter business owners who aren't tracking...
What is YMYL Content? A Beginner’s Guide to Google’s Guidelines
Sep 19, 2024 | Websites and SEO
YMYL in SEO: YMYL, "Your Money or Your Life," refers to content that can significantly affect a person’s health, financial stability, happiness, or safety. Google uses this term to categorize topics that could substantially impact a user's well-being. As such, YMYL...
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