Marketing Strategy

I often encounter business owners who don’t track their marketing spend or know their Return on Marketing Investment (ROMI). This lack of insight can severely hinder a company’s ability to optimize its marketing efforts, potentially leading to wasted resources and...

Customer Acquisition Cost (CAC): Knowing where your marketing dollars are going—and more importantly, what they're bringing back—is crucial for sustaining and growing your business. However, as a fractional CMO, I often encounter business owners who aren't tracking...

How to Boost Your Website's Ranking: Launching a new website is exciting, but the work doesn’t stop there. To make your website stand out in a crowded digital world, you need the right tools and strategies to improve its visibility. At Great Impressions, we focus on...