Objectives of Your Homepage for Your Website: Your homepage is not just the first thing people see when they visit your website, it's the initial point of contact with your brand. It’s like the front of your store on a busy street: visitors quickly form their first...
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Marketing Strategy
How to Boost Engagement and Trust with Effective Social Media Management
Oct 8, 2024 | Social Media
Effective Social Media Management: A solid presence on social media is advantageous and necessary for a robust digital footprint. Social media platforms enable firms to interact with customers, build their brand, and uphold their reputation. To benefit from these...
Importance of Responsive Web Design Every Business Needs to Know
Oct 3, 2024 | Websites and SEO
Importance of Responsive Web Design Every Business Needs to Know: With more people using smartphones and tablets online, a responsive website is crucial. Responsive design ensures your site works properly on any device, whether a PC, tablet, or smartphone. Here’s why...
Understanding Local SEO Citations and Their Importance
Oct 1, 2024 | Local SEO
Local SEO citations are crucial for raising your company's search engine rankings, yet many marketers frequently need to pay more attention to them. This article will define local SEO citations, discuss their significance, and show you how to use them to improve your...
Maximizing Success: The Critical Need to Track Your Return on Marketing Investment (ROMI)
Sep 25, 2024 | Marketing Strategy
I often encounter business owners who don’t track their marketing spend or know their Return on Marketing Investment (ROMI). This lack of insight can severely hinder a company’s ability to optimize its marketing efforts, potentially leading to wasted resources and...
Unlocking Growth: The Critical Importance of Knowing Your Customer Lifetime Value and Acquisition Cost
Sep 25, 2024 | Marketing
Knowledge is power, and this couldn't be truer than in marketing. As a fractional Chief Marketing Officer and the owner of Great Impressions Advertising and Marketing, I often meet business owners who struggle to track their marketing KPIs. Two of the most critical...
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