Customer Acquisition Cost (CAC): Knowing where your marketing dollars are going—and more importantly, what they're bringing back—is crucial for sustaining and growing your business. However, as a fractional CMO, I often encounter business owners who aren't tracking...
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Websites and SEO
What is YMYL Content? A Beginner’s Guide to Google’s Guidelines
Sep 19, 2024 | Websites and SEO
YMYL in SEO: YMYL, "Your Money or Your Life," refers to content that can significantly affect a person’s health, financial stability, happiness, or safety. Google uses this term to categorize topics that could substantially impact a user's well-being. As such, YMYL...
How to Boost Your Website’s Ranking: 10 Easy Steps
Sep 15, 2024 | Marketing Strategy
How to Boost Your Website's Ranking: Launching a new website is exciting, but the work doesn’t stop there. To make your website stand out in a crowded digital world, you need the right tools and strategies to improve its visibility. At Great Impressions, we focus on...
What Search Intent in SEO ?
Sep 3, 2024 | Websites and SEO
What Search Intent in SEO: When users search online, they have a specific goal—this is known as search intent. Understanding search intent is crucial for creating content that meets users' needs and improves your website’s performance. This post explores search...
Understanding Content Management Systems (CMS) and Why They Matter
Sep 1, 2024 | Websites and SEO
One of the most important tools for designing websites is a Content Management System (CMS). But what exactly is a CMS, and why is it so crucial? What is a CMS? A Content Management System (CMS) is software that helps people create, manage, and update website content....
Advantages of Blogs For Business: Key Benefits and Strategies
Aug 22, 2024 | Business, Marketing Strategy
Why Are Blogs Important for Businesses? Advantages of Blogs For Business : Blogs are crucial because they provide a platform to share valuable information, engage with audiences, and improve online visibility. Skipping them means losing opportunities to connect with...
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