How do AI overviews affect SEO : As 2025 begins, Google will change how we search with its innovative AI Overviews. This feature delivers faster, more tailored results as part of the Search Generative Experience (SGE). Launched at Google I/O in 2024, AI Overviews are now widely used globally, making searching more straightforward and efficient.
What Are AI Overviews? Is AI Overview Good?
AI Overviews have reimagined search results. Instead of long lists of links, they provide short, precise summaries at the top of the page. These summaries make it easy for users to access the necessary information quickly.
For example, if you search for “How to create an effective digital marketing strategy,” the AI will pull insights from expert sources, like marketing blogs and guides, to present a clear, easy-to-follow summary with actionable steps.
This system is powered by Google’s Gemini AI model, which can break down complex questions into smaller parts. This ensures the answers are accurate and highly relevant to what users are looking for.
Key Updates in 2025
Listed are a few interesting changes to AI Overviews this year:
Global Expansion: Initially available only in the U.S., AI Overviews are now accessible in most countries, making search more innovative and inclusive.
Video Search Integration: Users can now upload or reference videos in their searches. This makes the process more interactive and visual, enhancing information discovery.
Advanced Personalization: AI Overviews adapt even better to user preferences, search history, and location, offering results tailored to individual needs.
Multimodal Search: Users can combine text, images, and videos in a single query. For instance, you can search for “best workout tips” while uploading a fitness video for personalized suggestions.
How AI Overviews Are Changing SEO
As AI Overviews take center stage, businesses and marketers adjust their strategies to stay visible.
Generative Engine Optimization (GEO): In 2025, SEO will be more than keywords. Businesses will focus on creating structured, high-quality content optimized for AI systems.
EEAT Principles: Google prioritizes content that showcases Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT). This pushes businesses to focus on credible, well-researched material.
Shift to Brand Visibility: While it reduce direct website clicks, being featured boosts brand recognition and credibility. Businesses are focusing more on visibility and long-term reputation.
Challenges for Publishers
The growth of AI dominance in search also presents challenges, mainly for publishers:
- Fewer visitors: As Google now provides detailed answers on the search page, fewer people click through to websites. This is a big challenge for publishers who depend on ad revenue.
- New revenue ideas: To compensate for the drop in traffic, many publishers try new approaches, such as subscription plans or offering premium content.
Thriving in the AI Era
To do well in this changing world, businesses need to adjust:
- Optimize for AI Search Engines: Schema markup helps AI extract key information from your content seamlessly.
- Create Multimedia Content: Videos, infographics, and visuals are more important than ever for boosting engagement.
- Focus on Local SEO: Adequate business details and localized optimization help businesses stay relevant in regional searches.
Future of Search
In 2025, Google’s AI Overviews will change how we search, making it faster, easier, and more accurate. Businesses must focus on creating trustworthy, high-quality content and adjusting their strategies to work with AI. AI Overviews are more than just a tool—they’re shaping how we search online in the future.
