What to look for in SEO report: An excellent SEO report demonstrates how a website performs on search engines like Google. Whether you’re part of a large company or a marketing team, the goal is to show that your SEO efforts are making a real impact. An effective SEO report goes beyond just numbers. It focuses on critical metrics like website traffic from search engines, effective keywords, and conversion rates. The data should be presented using easy-to-understand graphs and charts, making it accessible and insightful. Providing clear and actionable insights builds trust and demonstrates the significance of SEO for business growth. An excellent SEO report gives clients the information they need to improve their websites and leverage SEO for success.

What is SEO Reporting?

SEO reporting systematically tracks and analyzes key performance indicators (KPIs) related to your website’s search engine optimization efforts. These reports offer a comprehensive view of your website’s performance, highlighting areas of success and opportunities for improvement.

What to Look for in a Great SEO Report

Understanding how your website performs on search engines like Google is crucial; this is where SEO reporting comes in. As a client, knowing what makes an SEO report effective can help you better assess the impact of your SEO efforts. Here are crucial elements to look for in an excellent SEO report:

1. Goal Reports Goal reports in SEO demonstrate how effectively your website traffic from SEO efforts results in achieving specific objectives or purchases. Common goals include events, page visits, visit duration, conversions, and URL destinations. These reports are crucial in demonstrating the direct impact of SEO strategies on business profitability, helping justify investing in activities like blogging and social media posting. It’s beneficial to compare current goal performance with benchmarks to track progress effectively.
2. Dashboards and Executive Reports Clients need quick and easy access to critical data to see SEO’s success. Dashboards serve as executive summaries, providing a concise overview of how SEO contributes to a positive return on investment. It’s crucial to offer configurable dashboards tailored to the client’s preferences. It allows them to focus on the metrics that matter most to them, enhancing their understanding of SEO performance. The main aim of the dashboard is to simplify SEO reporting for better comprehension.
3. Traffic by Segmentation Knowing where website traffic comes from is essential for understanding conversions. Sorting traffic by different types of content, like service pages, blogs, guides, and case studies, helps determine which content is converting visitors. It also enables making better choices for future improvement. Displaying website traffic on a map reveals how many visitors come from different parts of the world. This geographic insight helps identify marketing opportunities in specific areas based on what people are searching for and where they are located. Understanding the origins of website traffic allows businesses to tailor their marketing strategies to target regions with the highest growth potential.
4. Total Work Completed for the Period During SEO reporting, listing all the tasks completed during the specified period, such as adding new articles with keywords, optimizing pages, or creating articles for other websites in exchange for backlinks, is essential. Clients often need help seeing the behind-the-scenes work done for their SEO, so providing a detailed report helps them understand the efforts put into improving their website’s performance.
5. Landing Page Report Including a landing page report in SEO analysis is vital for understanding which website pages attract the most traffic, conversions, and engagement. This data helps prioritize optimizing popular pages while identifying areas for improvement in others. Ultimately, it guides informed decisions to enhance website performance and achieve better results.
6. Organic Traffic Conversions Organic traffic conversions indicate potential customers’ interest in offerings. Conversion data reveals top-performing pages, showcasing their popularity. Furthermore, it assists in identifying high-traffic content, uncovering potential content gaps, and evaluating the performance of page views and landing pages.
7. Keyword Rankings Tracking the positions of primary keywords in search engines helps assess improvement and organic traffic influx. Monitoring keyword rankings identifies well-performing content and areas needing enhancement, including related keywords that are potentially easier to rank for or more beneficial. Tools like SEMRush provide organic keyword metrics, indicating overall ranking, volume, and fluctuations. Noting drops in top keyword rankings in Google search results is crucial. Offering a report on related keywords ranked for demonstrates impact and pinpoints areas for improvement.
8. Backlinks Tracking backlinks helps find opportunities to get more links, boosting the website’s authority and ranking on search engines. Highlighting newly earned links in the SEO report demonstrates effectiveness, even if SERP rankings or inbound traffic don’t meet expectations. Consider having reputable sites link to the client’s content, positively reflecting the reputation.
9. Website Technical Health A website needs regular checkups to work well like a car. Checking the website’s technical SEO health involves examining site speed, broken links, and 404 errors. This helps identify and fix any issues to ensure a seamless user experience for visitors.
10. Opportunities for Growth Use tools like Google Trends to see how much people search for the business and its services to find growth opportunities. Also, check website clicks or calls received for better insights into the local online presence. It helps guide growth strategies.

At Great Impressions, we keep these priorities in mind. Our reports are designed to provide clear, actionable insights highlighting SEO’s value for your business growth. By focusing on the metrics that matter most to you and aligning them with your business goals, we ensure our reports meet your expectations and help you make informed decisions.